In an effort to coordinate the efforts of Central Ohio Greenways (COG) with other regional efforts, the COG Board will serve as a formal committee of the Sustainability Advisory Committee (SAC). The COG Board Chair will be a member of the SAC and may also be a representative of the Transportation Advisory Committee (TAC).
For more details about the COG Board structure and purpose please read our Board Fact Sheets.
Four working teams have been established to focus on partnership, trail development, programming, and marketing. Each working team will be chaired by a COG board member and will include both fellow board members as well as other interested stakeholders. The working teams will also coordinate with each other. Each team is described in greater detail below.
The Partnership “cog” has two distinct goals: to engage funders, business and healthcare leaders, and elected officials in the advancement of the COG system itself, but also to partner with other transportation, recreation, or health organizations on initiatives related to advancing economic, quality of life, and health benefits to the residents of the Central Ohio. More specifically, this cog will identify ways to engage a broad spectrum of organizations, agencies, and businesses. It will be especially important to fully engage the business community moving forward. Columbus is home to many Fortune 100 headquarters (Nationwide, the Limited, Victoria Secret, Abercrombie and Fitch, and Bath and Body Works, to name but a few) with a vested interest in trail development. Columbus is also home to internationally recognized health care systems like Nationwide Children’s Hospital, The James Cancer Center, the OSU Medical Center, or Ohio Health. This committee will work closely with the marketing team to find effective ways to reach out to these sectors and to gain financial support.
The Marketing “cog” focuses on educating the masses about existing trail opportunities and the many benefits of trail development and use and to develop communication and marketing materials to “sell” the importance of trails to a variety of audiences. Some of its objectives will be to tell the COG story; to take an aggressive approach to market the system as transportation and recreation options as well as a tourist destination; and to maximize exposure of and access to the forthcoming Economic Impact of Trails Study.
The Trail Development “cog” pertains to filling gaps in the existing trail network and physically connecting the multi-county region through a comprehensive trail network. This may perhaps be the most challenging goal as it requires funding, political will, and enhanced partnership building across a large network. Successful engagement of partners in the various counties will likely require a more formalized approach to “membership” in the COG project. In addition to conducting the gap analysis and identifying strategies to fill the gaps, this working team will also assist the marketing team on updating communication materials like the COG brochure or website to include a broader region.
The Programming “cog” will focus on encouraging trail use through the development of programmatic initiatives similar to those seen in the Urban Pathways Initiative led by Rails to Trails; “prescriptions” for trail use via the medical community; or youth-oriented programs via schools and/or existing youth programs. The possibilities are endless, but will require significant buy-in from partners to ensure their success.
To join a working team please contact Amanda McEldowney at 614.233.4112.